Credit Where Credit Is Due ->
"Credit Where Credit is Due." Nature article helps introduce ORCID Initiative; briefly explores disambiguation benefits beyond journals (datasets, blog posts, etc)
Scientific research continues to accelerate, mirrored by unprecedented publication rates: PubMed contains over 18 million citations now. In many fields it is becoming increasingly difficult to cite the literature appropriately. As fields mature, they accumulate larger volumes of back literature and all too often, multiple papers report related findings. Both factors pose a challenge for comprehensive and systematic reference lists. Yet the format of papers in most journals, including NCB, has not changed significantly, encouraging selective or secondary literature citation.